Flooring website design
A flooring website that leads with beautiful floors, helps shoppers pick the right one and books the free measure. Set up Hartwell yourself, or send us the floors you sell and your installed prices and expect it online 3 business days after we receive your photos.
The live demo is Hartwell, a three-page site built for flooring stores and installers, with a floor finder and cost estimator. On your site we replace them with your floors, prices and install photos.Open the full demo
What a flooring website needs
Six things that turn visitors into free measures. All six come built in.
Floors shown in real rooms
A large photo for every floor you sell, ideally your own installs, with its installed price per square foot.
A floor finder
Shoppers tick pets, kitchens, kids or budget and the floors re-rank to match. It turns "I don’t know what I need" into a short list.
An installed cost estimator
Room size in, an installed price range out, from your own prices. Shoppers come in knowing the budget.
Free measure booking
A short form that carries the chosen floor to you, so the measure visit starts with a real conversation.
Brands you carry
The brands and lines you stock, since many shoppers search for a brand they saw elsewhere.
Your showroom or sample visits
Showroom hours and directions, or how you bring samples to the home.
How shoppers pick a flooring store
Flooring is bought with the eyes. Shoppers scroll photos for weeks, then narrow it down by what fits their home: pets, kids, moisture and budget. A site that shows floors in real rooms and helps them choose keeps them with you instead of a big-box store.
Price is the other hurdle. Most people have no idea what installed flooring costs per square foot. An estimator with your real prices brings in shoppers who are ready to book a measure.
Two ways to get your flooring website
Do the setup after the showroom closes, or hand it to us and keep measuring. Either way, you own the site.
Build it yourself
- The complete Hartwell website
- Spots for floors in real rooms and your showroom, plus a START HERE guide
- License for one live website
- Free updates, and we fix any bug in the template
We design and build it for you
- Your floors, installed prices and photos put in for you
- Hosting, security and 1 hour of edits a month for floors, brands and prices
- Free mockup before you pay
- Cancel anytime and keep your site
Other designs that work for flooring stores and installers
Want a different look for your flooring store or install business? These designs fit too, and we can build any of them for you.
Flooring website questions
Can I list only the floors I sell?
Yes. We set up a card for each floor you carry, with your photos and prices.
Does it work for installers without a showroom?
Yes. We change the visit section to explain how you bring samples to the home.
What photos do I need?
Photos of your own installs work best. We can start with supplier photos and swap in yours as you go.
How much does a flooring website cost?
Hartwell is $39, paid once. You add your floors, brands and installed prices with the guide. Want it built for you? We do it for $99, then $49 a month for hosting, security and 1 hour of edits, with a free mockup first.
How does the floor finder help shoppers?
It asks shoppers a few questions and points them to the floors that fit, so they arrive at the free measure already knowing what they want.
See your new website today.
Tell us your store name and the floors you sell, and we will send a free mockup. No card needed.
- Text or call (904) 413-1777
- Email info@shopsitetemplates.com
- 7 days a week, 8 AM to 6 PM Eastern
- Prefer to do it yourself? Templates from $29