Do I need a website if I have a Facebook page?
A Facebook page is a good start, but most small businesses still need their own website. A website shows up in more searches, is yours to control, and looks more established to new customers.
The best setup uses both: social media to stay in touch with people who know you, and a website to win people who are searching for what you do.
What a website does that Facebook cannot
Five differences that matter for a local business.
It shows up when people search
Most customers find a local business by searching for a service and a town. A website built around your services can appear for those searches. A Facebook page rarely ranks for them.
You own it
Facebook can change its rules, limit who sees your posts or lock an account. Your website and domain are yours, and nobody can turn them off.
No account needed to see it
Many people do not use Facebook or will not log in. A website opens for everyone, on any phone.
It answers questions in one place
Prices, services, service area, reviews and booking, organized so a customer can decide in a minute, instead of scrolling through old posts.
It looks established
A business with its own website and domain email looks more trustworthy to many customers, especially for larger jobs.
What Facebook is good for
Keep your page. It does things a website does not.
Staying in touch with regulars
Posts, photos and updates reach people who already follow you.
Quick messages
Many customers like messaging a business. Keep Messenger answered.
Reviews and recommendations
Facebook recommendations add another source of social proof.
Sharing your work
Before-and-after photos and finished jobs are easy to share and get seen by friends of customers.
Using both together
A simple setup that works for most small businesses.
Link them both ways
Put your website link on Facebook, and your Facebook link on your website, so customers and search engines connect them.
Keep your details identical
Business name, phone number and address should match everywhere: website, Facebook and Google Business Profile.
Send Facebook traffic to booking
When you post an offer, link to the booking or quote page on your website, where people can act right away.
Start small if you need to
A fast one-page website with your services, prices and contact details is enough to start. You can grow it later.
Questions
Is a Facebook page enough for a small business?
It can work for very small or word-of-mouth businesses, but most benefit from a website because it shows up in searches and is fully under their control.
Will a website help me show up on Google?
A website built around your services and area can appear in searches that a Facebook page usually does not. Pair it with a Google Business Profile for local results.
How much does a simple website cost?
A template can cost $29 to $49 plus a few dollars a month for hosting, or a done-for-you site can start around $99. See our website cost guide.
Should I stop posting on Facebook?
No. Keep posting to stay in touch with customers, and link to your website for booking and details.
Can my website show my Facebook reviews?
Yes. You can link to them, and many sites show a few reviews from customers with permission.
Related guides: How much does a website cost? · What pages does a small business website need? · Website template vs. Wix or Squarespace · Wix and Squarespace alternatives
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