What pages does a small business website need?
Most small business websites need five core pages: Home, Services, About, Contact and a Privacy Policy. Many also benefit from Reviews, an FAQ and a Service Area page.
A local service business can often start with a single, well-organized page and add pages later. Here is what goes on each one.
The core pages
Every business website should cover these.
Home
Say what you do, where you do it and how to reach you in the first screen. Add your main services, a few reviews and a clear button to call, book or request a quote.
Services
One section or page per service, with what is included, a starting price if you can share one, and a button to book that service.
About
Who runs the business, how long you have done it, your license or certifications, and a real photo. People hire people.
Contact
Phone, email, a short form, hours and either your address or the areas you serve. Make the phone number tap-to-call on mobile.
Privacy policy
Required if you collect any personal information through forms, analytics or cookies. Keep it plain and honest about what you collect and why.
Pages that pull their weight
Add these once the core is in place.
Reviews
A page of real customer reviews with names or initials, and a link to your Google reviews so visitors can check them.
FAQ
The questions your phone answers every day: pricing, timing, payment and what to expect. It saves calls and helps search engines and AI assistants understand your business.
Service area
The towns and neighborhoods you serve. Write about real local details, not the same paragraph with the town name swapped.
Gallery or portfolio
Before-and-after photos and finished work. Essential for trades, salons, builders and anyone whose work is visual.
Pricing
If your prices are predictable, a pricing page filters out mismatched customers and builds trust with the rest.
When one page is enough
Many local businesses do well with a single page.
You offer a few clear services
A barber, food truck or handyman can fit everything on one well-organized page with sections for each part.
Most visitors are on phones
One page means no hunting through menus. Visitors scroll, see what they need and tap to call.
You can add pages later
Start with one strong page. When a service becomes important, give it its own page so it can show up in searches for that service.
Look at our one-page templates
Many of our templates are one page by design, with sections for services, prices, reviews and booking.
What you can skip
Not every page earns its place.
A blog you will not keep up
An abandoned blog with three posts from years ago looks worse than no blog. Only add one if you will post regularly.
Generic "Why choose us" pages
Put your real reasons, such as reviews, warranty and response time, on the home and about pages instead.
Copies of the same page for every town
Town pages with only the town name changed can be ignored by Google. Write fewer, better area pages.
Thin pages
A page with two sentences adds little. Combine small topics into one useful page.
Questions
How many pages should a small business website have?
Most need five to ten. A one-page site works well for businesses with a few clear services, and you can add pages as you grow.
Does a small business website need a privacy policy?
If your site collects any personal information, such as through a contact form, analytics or cookies, you should have one. Many privacy laws and services require it.
Is a one-page website bad for SEO?
No. A one-page site can rank well for your main service and area. Separate pages help when you want to show up for several different services.
Should I put prices on my website?
If your prices are predictable, yes. Even "starting at" prices help customers decide and reduce calls from people outside your budget.
What is the most important page?
The home page. Most visitors decide in seconds whether to call you, so it must say what you do, where, and how to reach you right away.
Related guides: Website template vs. Wix or Squarespace · How to get your business on Google Maps · How much does a website cost? · Leaving Wix or Squarespace
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